North star · agreed 2026-07-12 · recalibrated 2026-07-13
Replace the £93k salary by August 2029
Students free forever · three engines required at this target: dept licences + 11+ sub (committed autumn 2027) + tutor team · 2–4h delivery + 2–3h marketing per week · £200/mo invested
Crowdcast masterclasses. Free "MathedUp is back" events feed the list; paid series follows. Flagship: remix-paper walkthroughs before each GCSE paper (Mar–Jun).
1–2 tutees now prove the diagnostic→curriculum→portal engine. Legal gates budget-funded early 2027; tutor #1 spring–Sept 2027; 3–5 tutor team by 2029.
Yr1 £3–4kYr2 £7–13kProof phase
4 · Numeracy strand
Inside the dept licence, raises its value
KS3 diagnostic → intervention → re-test, reusing quiz/RAG machinery. Ofsted "foundational knowledge" is the hook; Francis Year 8 diagnostics the second wave. Build winter 2026-27.
Pulled forwardPilot via HoM group
Event sign-ups & tutoring enquiries (live)
Growth model: projected annual revenue (midpoints of the model ranges)
Drivers behind each year: 2026-27: founding depts + first individual subs, ~450 event seats, 1–2 tutees, sponsorship experiment. 2027-28: dept renewals + full-price depts, two full exam seasons, tutors #1–2 (legal gates budget-funded, done early 2027), 11+ soft launch autumn 2027. 2028-29: ~180 depts + individuals, 11+ at ~80–120 subs, 3–5 tutor team. Bars are midpoints; the label above each bar is the model range (BUSINESS_MODEL.md §4, recalibrated 2026-07-13 for the £93k/3yr target).
Show as table
Roadmap: tap a milestone to cycle todo → doing → done · ⓘ for the detail
New items land in the chosen phase as milestones. Decisions and risks are added in working sessions.
Decisions locked in
Risks being watched: tap to close/reopen
Full written model: reference/business/BUSINESS_MODEL.md in the project repo · market research: reference/business/ · syllabus drafts: algebra boot camp H+F.
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